The new packaging will reflect the much-loved icon, the red grouse, take a more prominent position at the top of a much larger label.

As collectors, we know that Famous Grouse bottle miniatures on a regular basis, so we can expect new miniatures.

Aberlour, one of the world’s most popular malts is also to be given a more contemporary and luxury look by owners Chivas Brothers. This is a move designed to better reflect the quality and richness of the whisky. The new packaging designed to enhance the on-shelf and to stand out in recognition across the range of 12, 16 & 18 year old’s.